Since 2010. Quietly. Carefully.

The practice started in 2010, building custom software for businesses — mostly international clients in Europe and the United States. The first decade was a slow build: reputation by referral, projects by word-of-mouth, no big marketing push. By 2018 we were handling long-running engagements for technology firms abroad.

Through 2020 the practice changed shape — leaner, more focused, more selective about which projects to take on. Modern AI-assisted tooling combined with fifteen years of engineering judgement now means we ship faster than we did even five years ago, with the same care.

Most of the work has been international — longer engagements, larger budgets, predictable income. That continues on its own track.

This India focus is something we're building deliberately, for the long term. The Indian small business market is enormous, underserved, and full of shop owners who deserve better than what's currently on offer — either ₹2,000 sites from college students that break in six months, or ₹50,000 quotes from agencies they can't afford.

A ₹7,999 website at the same engineering standard we'd ship for a European client — that's an offer that doesn't currently exist anywhere else in the Indian market. So we're making it.

• Honesty about what you actually need. If a website is overkill for your shop, we'll say so. If you need an app instead, we'll tell you. If you don't need us at all, we'll point you somewhere useful.
• Direct contact with the person building your project. No sales handoff, no "let me check and come back". You speak to whoever is doing the work.
• Fixed prices, written down. No hourly billing surprises. No invoice creep.
• Slow when it matters. Five days to ship a shop website is fast. We won't skip the steps that matter for those five days.
• Still around in three years. If your site needs fixing in 2028, the same WhatsApp number works. That's the whole pitch.